I think there are many people who have experienced the fact that the soles of their shoes are unpleasant when they inadvertently step on the gum that has been thrown away on the side of the road. I wonder why I can't just wrap it in paper and throw it away ... I wonder if it's a curse that I have to litter ...

And joking aside. Lotte has been working on the problem of littering for many years in order to eliminate the problem of littering gum. And as a part of that, he will participate in the "Skiring Project" that was launched to solve the moyamoya of the city with ideas!

The team that launched the "Skiring Project" is "Blabo!", A service that solves social problems with ideas, "greenbird", which has continued activities to eliminate littering of garbage, and "Shibukasa", which promotes the recycling of umbrellas. Lotte says "b-cycle" to tackle the problem of illegal bicycle parking. You can make it even more refreshing if you work together. From such a feeling, the desire to create a "clean ring" was put in, and this project was named "cleaning".

The goal of the refreshing project is to discover and realize "ideas that make the city feel refreshed." Anyone can participate in the project as long as they have an idea, and we are also looking for members who want to join this project and collect and execute ideas. Joining this circle, I am working to make the city more and more moody.

In particular, the greenbird x Lotte project team will work on the problem of littering garbage. Blabo !, an idea posting service on the Internet, will solicit ideas and put the ideas you want to realize into a workshop format.


We are soliciting a wide range of ideas from consumers regardless of events, products, measures, etc. For example, "Let's make a trash can that makes you want to throw it away!" "I have a portable ashtray for cigarettes, but the portable trash can for gum has not penetrated. What kind of portable trash can do you want to use?" We will solicit ideas under the theme of "What kind of waste paper would you like to use?" And actually commercialize it.


It's wonderful that the city becomes beautiful in this way. Before littering the gum, why not squeeze a little wisdom on how to stop littering and enjoy the gum even more deliciously.