Hospitality is indispensable for a “restaurant experience” at a restaurant. When the usual coffee comes out without saying anything at the shop I often go to, or when the shopkeeper remembers the cocktail I ordered last time even though I only go there once in a while, I was completely impressed and thought "Let's come again". Things that end up.

But what about being tracked so far ...?


The German company Mook Group , which operates a restaurant chain, has released an app "Mook Group" that uses iBeacon (compatible with iOS7 or later), a new location identification technology that uses "Bluetooth Low Energy" (BLE). Reported by US media Eater.com.

If you let customers download this app, you can track and record your food preferences and your favorite seats. In addition, it seems that the customer's location information can be accurately grasped in units of 5 to 10 inches (12.7 to 25.4 cm), and even if it is in the toilet, it will be lost. It's kind of embarrassing to be chased to that point, I'm sorry ...


The app also has the ability to "rank" customers. Depending on the number of hours spent at the restaurant, customers are assigned to six levels of status, from the lowest "guest" to the highest "regular customer".

By the time he becomes a regular, he has a status such as "Prospect" and "Frequent Eater", and he is reminded that he has a long way to go to become a regular.


As the rank goes up, customers will be able to receive VIP treatment from the restaurant. For example, you can be guided to your seat without having to wait for a long time, receive a free welcome drink, or be invited to a limited event. It seems that the more you become a "customer", the more you get.

However, it is not very pleasant to know that you are in the bathroom, if not every move. I hope that both the shop side and the customer side will utilize it within the range of common sense that does not infringe on privacy so that both sides can have a pleasant experience.