Among them, we are focusing on "Only MI" products, which is an original project of Isetan Mitsukoshi. This year, in commemoration of the 100th anniversary of the birth of the food floor, products with the theme of "food chronicle (chronicle)" are being prepared.
Midyear gift sales start! Unique high-priced products one after another
◆ Gifts that have been loved for 100 years
The food floor was born in 1914. It was a breakthrough for a department store that focused on clothing. At that time, it was composed of three floors, the "food department," "bonito flakes," and "tea department."
Yamamasa bonito flakes lined up in stores from that time. This time, in order to feel the taste and aroma of the sharpener, a set of auspicious male and female sections and a sharpener, which was carefully created over about half a year. The price is a whopping 16,200 yen.
The freshly cut taste is exceptional
It's hard to sharpen cleanly
Along with dried bonito, "tea", which was a standard gift, sells matcha "Chang'an" from the prestigious "Maruku Koyamaen" of Uji tea. The price is 30,000, including cookies finished to match matcha using Stilton cheese (blue cheese) from the long-established British cheese shop "Paxton & Whitfield" that has been around since the 18th century, and a bowl with a novel design. 2,400 yen. Although it is expensive, this combination is a product that I am confident that there is no other.
A set of traditional Japanese and Western products
In addition, a total of 9 products are available, such as Hayashiya's "Gem-yaki Nori" Umi no Bliss "" (5,400 yen), which has been in business with the store for 100 years.
◆ Reprinted design of Hisui Sugiura
Hisui Sugiura is a leading commercial art artist who was once in charge of designing promotional materials for the store. A total of 10 products are available with his work on the package.
Suntory "The Premium Malt's" (3,240 yen), a design can with the inauguration ceremony of the store 100 years ago, Shimabara Tenobe Somen "" Silk Picking Gloss "Bunko Assortment" (16,200 yen), etc. Both are sold in limited quantities.
Maybe some people feel nostalgic?
◆ Tracing the history of Western confectionery culture
A department store that was one of the first to incorporate Western culture. Fortnum & Mason's "Jam Assortment" (7,560 yen), which is a set of pineapple jam made with a recipe 100 years ago and the new summer glory jam of 2014, Harrods' original blended tea made in honor of the 100th anniversary We have a lineup of products that make you feel the history, such as "No.100" (starting from 3,240 yen).
"Jam assortment" where you can compare the taste of the present and 100 years ago
On the other hand, we also have gorgeous Western confectionery that we want young people to be interested in. Akita's popular CAFE OHZAN "Flower Rusk Gift" (3,780 yen), French restaurant Les Enfants Gâte's sweets collection "Hana" (4,320 yen) in Daikanyama, Tokyo, Stilton cheesecake and tea from Paxton & Whitfield, UK Set (5,400 yen) etc. are lined up.
Gorgeous Western confectionery
◆ At a “clear price” so that you can choose from your budget
In response to the consumption tax hike, we also offer "clear price" products from 3,001 yen to 5,001 yen so that you can easily choose from your budget.
Looking at the standard beer of midyear gifts, it is a valuable product by devising a combination such as a set of 3 types of premium beer (3,501 yen / 5,001 yen), a set of authentic ham and sausage and premium beer (5,001 yen). It seems to be finished. There are also products that will be released for the first time, such as a jelly set (3,001 yen) with a unique diamond-shaped vessel.
◆ For those who are interested in food ...
Gifts that can be enjoyed by people who care about their health and those who need to consider their diet, such as the elderly, pickled fish that is soft enough to be crushed with the tongue (from 3,240 yen / Maruhanichiro), and thickened to make it easier to swallow There are also products that you can choose according to the life of the recipient, such as an assortment of somen noodles (starting at 3,240 yen / Ikuri).
According to the life of the recipient
◆ What is the trend of midyear gifts this year?
By the way, the price range of this year's midyear gifts. The store mainly sells items from 3,000 to 5,000 yen, but it is expected to sell high-priced items that exceed 30,000 yen. He thinks that there will continue to be a tendency to pay for things that can be expensive.
A gift that conveys gratitude, midyear gifts. From casual gifts to high-priced items, it seems to be a headache.
* All listed prices include tax.
