The techno-pop unit Perfume has been chosen as the new image character for Eisai's Chocola BB brand.

New image character is "Perfume
New image character is "Perfume

Chocola BB is a brand that supports consumers' "beauty and vitality” through products such as Chocola BB Plus, which is effective for rough skin and mouth ulcers, and Chocola BB Sparkling, which contains 1,500 mg of vitamin C equivalent to 75 lemons, plus niacin, a nutrient that helps maintain healthy skin and mucous membranes. The brand supports consumers' "beauty and vitality” through products such as Chocola BB Sparkling, which contains niacin, a nutrient that helps maintain skin and mucous membrane health.

The brand has been chosen as an image character to symbolize its support for women who wish to "shine brighter than ever". The future development of the advertisement will be closely watched.