Ice cream originated in the United States is booming these days. While BEN & JERRY'S and Cold Stone Creamery are expanding their store businesses, some brands are closing their stores one after another. The brand is "Haagen-Dazs". The only remaining Shin-Urayasu store in Japan will close on April 25th.
"Shiratama Matcha Sundae" can only be eaten at the Shin-Urayasu store, but you can only eat it for 4 days including today!
Haagen-Dazs opened its first store in Aoyama, Tokyo in 1984, and at one point there were about 90 stores nationwide. Why are the still popular brands withdrawing from the store business? According to Haagen-Dazs' announcement, "because the brand has spread." In the future, it seems that they will focus on sales at supermarkets and online shopping. Haagen-Dazs is an American-born ice cream that has become established in Japanese society. Withdrawal from the store business seems to be a "positive" strategy.
However, fans can't feel any positive. At least I want to eat it again at the end!
So, as the representative of the En-eating editorial department, I decided to go to a store that is about to close. What kind of scene is waiting there?
■ There was a big line at the Shin-Urayasu store on April 21st.
April 21st. Today is the last Sunday to eat Haagen-Dazs at the store. Shinmiri. The destination Shin-Urayasu store is in front of Shin-Urayasu Station, which is close to Tokyo Disneyland.
The highest temperature on this day was 12 degrees. It's not a winter-like cold day, and it's not an exciting day for ice cream. But look, this big procession! It's too long to see the entrance of the shop from the end. The time is 2:55 pm. How many minutes will this wait? I'm worried that it will sell out on the way, but I will wait patiently.
The line is too long to see the entrance at all
The shop gradually came into view
I'm worried that it will be sold out before I place an order
■ Featured products are sold out one after another
Wait 45 minutes while shivering in the cold outside. At 3:40 pm, I finally arrived at the cash register! Looking up at the menu, I was disappointed. Featured products such as "Chocolate Crunch Sundae" and "Strawberry Millefeuille Sundae" are already sold out. I think everyone is looking for the same thing. I ordered the miraculously remaining "Shiratama Matcha Sundae".
Featured products are sold out one after another
■ Goodbye to the store-only taste
I managed to find a seat in the crowded store, and finally I'll have Shiratama Matcha Sundae! It's a surprising combination, but the rich matcha flavor and the refreshing sweetness of Japanese sweets combine to make it very delicious. As expected, high quality Haagen-Dazs. Although it is a small cup, the satisfaction level is very high. And this Shiratama Matcha Sundae will disappear from Japan on April 25th, but maybe it can be reproduced at home? If you get Matcha-flavored Haagen-Dazs, Shiratama, and Anko, that's pretty good !?
Eat Shiratama Matcha Sundae, where you can enjoy a mix of Japanese and Western flavors.
The problem is the flavor that can only be eaten at this store. Will "caramel walnuts" and "berry cheese tarts" become "phantom tastes" as they are ...? Mr. Haagen-Dazs, thank you for selling at convenience stores and online shops!
■ The procession was growing further
Surprisingly, when I finished eating Shiratama Matcha Sundae and went out of the shop, the line was even longer. The waiting time is likely to exceed one hour. The time is 3:55 pm. A clerk appears outside and raises his voice.
"Today's" Sunday "and" Corn "are sold out! Only single and double cups are available. All flavors remain, but please note that they may be sold out!"
Even though the business hours are until 9 pm, the speed at which they sell out is unusual. I'm glad I didn't come late! It seems that he was lucky just to choose Shiratama Matcha Sundae.
The procession stretched along the outer wall of the shopping center
■ When will you go? Right now!
Eat-in Haagen-Dazs disappears completely from Japan on April 25th. Maybe some people have a faint expectation that even if they withdraw once, they will reopen someday ...? However, when asked about the possibility of resuming the store business, Haagen-Dazs replied, "I'm not thinking." In Japan, it seems to be the last one.
So when do you go? Right now! If you want to go, let's go to the Shin-Urayasu store now! 4 days left until the last day including today. Even on weekdays, it is inevitable that popular products will be sold out. Please go out early and get the menu and flavor you want to eat the most.
So when do you go? Right now! If you want to go, let's go to the Shin-Urayasu store now! 4 days left until the last day including today. Even on weekdays, it is inevitable that popular products will be sold out. Please go out early and get the menu and flavor you want to eat the most.
Oh, of course, at supermarkets and convenience stores, you can still enjoy the Haagen-Dazs cup.
You can still purchase at supermarkets and online shops
