UHA Mikakuto will release a product of "300,000 yen", which is the highest price in the company's history, on April 17th. This is a collaboration product between "e-ma throat lozenge" and artist Takashi Murakami's first movie director "Jellyfish Eyes" (released on April 26)!


"Jellyfish Eyes" is a live-action and CG fantasy work that depicts the friendship between a boy and the mysterious creature "Friend". "I packed all of myself as an artist into this work," says Murakami. Rather than an experimental work of art, he said that it was a serious work that could be accepted by children.

In this collaboration, the colorful "eyes" drawn by Mr. Murakami will be printed on the "e-ma throat lozenge" package. There are 100 patterns (!) Of "eye" designs, and in addition to being sold individually, they will be available in a total of 5 products, including a set of 2 (limited to 5,000) and a set of 10 (limited to 1,000).

According to President Yasumasa Yamada of UHA Mikakuto, he created it with the feeling that "the world view of the entire movie will be completed by eating this collaboration product."


Of particular note among the products is the "100 Kinds Complete Flower Stand Happy Rainbow," which is completely made-to-order and sold in a limited quantity of 30 pieces. The price is 300,000 yen! Murakami-san's synonymous "flower" is made with a diameter of 140 cm, and all 100 collaborative e-ma throat lozenge designs are fitted into the petals.

The stores selling these products are IT'S DEMO stores, Village Vanguard (some stores), Tokyu Hands Shinjuku store, Roppongi Hills MACMUSEUM SHOP and others. Please check the special site for details.