It was around January 2012 that the word "stemma" swept the internet. At that time, "Stema hunting", not "witch hunting", became a hot topic on the net, such as "That blog article is a stemmer!" "This positive comment is also a stemmer!" "The cat is too cute, it's a stemmer!" However, have there been any products that have developed such an open "stemma" (the decision on whether or not it will be left to the reader later)? Let's report on the "UHA Mikakuto Gummy Garm'GG Stemmer Party Formation Presentation'" held in Shibuya on September 25th.



The GG Stemmer Party is an organization aimed at stemming the new UHA Mikakuto product "Gumi Garm", and the GG that comes to the head is an abbreviation for "GUMI GUUM". Stemmer is an abbreviation of "stealth marketing", which is nothing but "promotional act so that consumers do not notice it as advertising" ... These two are clearly too conspicuous.

Taizo Sugimura, the leader of the GG Stemmer Party, who went up on the stage, said about Gumi Garm, " I will advertise it because I was asked, but this is a really good product ", reminiscent of "then" in the election car. Appeal to the texto. When I see Mr. Sugimura yelling "I'm going to get it!" In the middle of Shibuya, I can't help but feel a big contradiction with "Undercover" ...



"Gummy gum" (released on September 24th), which is the target of this time , is different from gum, gummy and tablets, and belongs to the category of "pastille " which is eaten as a substitute for gum overseas. There are three flavors, "cola", "grape" and "natural mint". First, it will be sold at supermarkets and drug stores nationwide, and will be rolled out at convenience stores next spring.



At the beginning of the event, Mr. Sugimura said that this gummy garm was a "good product," but it was discovered that he had never eaten it. In response, Mr. Sugimura gave a strangely convincing answer, saying, "Just as you can support a candidate you have never met (in an election), you can advertise even if you have never eaten!" Expanded. In response to the voice "Kayo Satoh is cute!" From outside the venue, he strongly replied, "Because I am my secretary, it is natural that I am cute!" With a calm attitude, the vessel as party leader showed its size.

Mr. Sugimura, who ate a grain of gummy gum, said, "It's surprisingly small, and it has a new type of texture that looks like gummy and gum." It's perfect for Nagatacho teachers. " Also, regarding the product package, I left a techie comment to appeal the depth of the bosom that considers women even though they are men, saying, "If you are a woman, it is a package that you can get sick if your boyfriend gives you a quick shot during a date!" ing.



Kayo Sato, who was following Mr. Sugimura sideways during the event, said, "At first I was worried about teaming up with Mr. Sugimura, but in reality he is a very hot person and I think I must do my best." He commented and called on the people who gathered in Shibuya to join the GG Stemma Party, saying, "Let's spread the" delicious "Stema together!"



In this article as well, let's touch on the campaign a little at the end to create a stemmer-like appearance. In order to join the GG Stemmer Party, you must be examined on the special site "GG Stemmer Party Admission Examination Page". In addition, it is said that a "Guam trip (equivalent to 100,000 yen)" will be presented to 6 people in 3 groups of lottery from those who became members of the GG Stemmer party on a sunny day. " Such a campaign is a project unique to our party that cannot be done by existing political parties, " (Mr. Sugimura)

By the way, the GG Stemmer Party, which Nagatacho may be paying attention to, is aiming for a single majority under the upcoming general election, Sugimura's leader. The truth is uncertain.