"Our" Yukikotan "Project" was planned in the hope that fans will continue to love "Snow Brand Coffee," which is celebrating its 50th anniversary this year. Since the company calls Snow Brand Coffee "Yukiko", it seems that they decided to make the official character "Yukikotan".
The excellent works (6 people selected) decided in this "personification illustration contest" will be released at the store this summer as a special package of Snow Brand Coffee. A prize of 200,000 yen will be presented to the author. In addition, the creators of the winning works (200 selected) will be presented with an original art book covering 200 characters.
Please check the special page for the details of the contest. Information is also being distributed from the Twitter account (@yukicotan).