Do you know "gorilla sauce" --one day, I found a vending machine that sells sauce

One day, I found a vending machine selling sauces near Osaki Station in Tokyo. Sauces are sold mixed with beverages. The letters "Gorilla Source" on the package. And an illustration of a gorilla is drawn.

The name of "gorilla", which has a strong impact and impact of selling sauces from vending machines. When I looked up whether it was a Nanimono, I arrived at a company called Gorilla Sauce (it's still there!). Is it a source maker from the company name? This address exactly matched the location of the vending machine in question. This is undoubtedly black. When I contacted him immediately, he was able to meet me not in Osaki but in Jiyugaoka, a town where fashionable people gather.

◆ The most popular dish is "Nori Tsukudani" ... that? What is the source?

The meeting place was designated as "Goriraya", a store with a squishy name. The name of the store that shines brightly on the black signboard is gold. That gorilla that was drawn in the source is also enshrined. Is there an egg monument above the door? It's different from the surrounding stores, and it seems that it takes a little courage to enter by passing by.


The author, who thought he was a sauce maker, was surprised when he entered the store. In addition to the sauce, ketchup, dressing, tabasco, boiled paste, castella, sauce for omelet rice, and an egg that goes very well with this sauce (the product name is "Goritama". I feel that it is a difficult name to reach. I wonder if I'm the only one), and there is a wide variety of products with no sense of unity.


For example, sauces and ketchup are 600 yen, and 6 eggs are 500 yen, all of which are "a little good price". And in the pop, the details such as the place of origin and the manufacturing method are written in detail. At first glance, it looks like a select shop, but all of these products, which are named after "gorillas," are said to have been produced by the company.


By the way, it seems that the No. 1 repeat rate is "Gorilla", which is boiled seaweed. No, you look sick, but it's not a gorilla but a tsukudani of seaweed.


Gorilla is a trademark gorilla sauce, and its identity is not a source maker, but a group of people who have no desire for delicious food.

page The sauce has a local taste ◆ The sauce has regional characteristics

I moved to another place and listened to the story while pinching the kushikatsu. I'll talk about why it's kushikatsu later.


The signboard product of Gorilla Sauce is the sauce that is also the company name. Two types, Worcestershire sauce and Nakano sauce. When you eat it with kushikatsu, the sauce complements the cutlet properly. The sauce that eats up the existence of the main character, "the one who is being hung", plays an active role as a wonderful supporting character-that's the taste. The ingredients, including the special tomatoes, are processed while they are fresh and boiled down to create a well-balanced and deep taste. The developers themselves like this sauce (especially Chuno) very much, and it seems that they can't settle down unless it's in the refrigerator.

Sources are actually a rare industry with no oligopolistic manufacturers. By the way, the author, who was born and raised in Hyogo prefecture, didn't know about Bull-Dock Sauce until he came to Tokyo. The other day , when I introduced the "Local Sauce Popularity Ranking " by eating, it was confused in the editorial department as "Otafuku", "Ikari", and "Bulldog". The author's claim of "Oliver Sauce (a manufacturer headquartered in Hyogo Prefecture)" was brilliantly rejected. That's why the sources you've been familiar with differ depending on the region and the environment in which you grew up. (By the way, at my parents' house, my favorite brand was different depending on the type. Worcestershire sauce is Ikari, okonomiyaki sauce is Otafuku. And Tonkatsu is Oliver. To be honest, I am in trouble when asked about my favorite sauce for any purpose.)

The story has derailed. In the world of such "local color" rich sauce, we started aiming for "source born in Jiyugaoka". And about three years ago, it was said that the gorilla sauce was born with the gorilla as a trademark because it is "a loving creature and catchy".

◆ There is also a restaurant

Gorilla sauce started from sauce, but now it is developing various products. Gorilla Yokocho, a directly managed restaurant that opened in February near Goriraya, is playing an active role as a place where you can experience them all at once. Sushi, yakiniku, shabu-shabu, kushikatsu and four types of stores (five including candy stores) are gathered on one floor like a "Yokocho". Here, the author decided to chew the kushikatsu.

At this side street, you can bring in a menu purchased from another type of store and eat it together. It is possible to eat grilled meat with kushikatsu as a pinch and sushi on the sushi (although it is a bit unreasonable). Each store has gorilla-marked products such as sauce, soy sauce, and sake, and you can try their taste.

In addition, the company also operates a hamburger restaurant (very popular with women's groups) under the Gorilla Yokocho. Many people remember to revisit the taste of ketchup they ate here and ask, "Where can I buy it?" Needless to say, that ketchup with a gorilla mark.

If you like something at both restaurants, you can buy it because it's in the store. You may go to Goriraya. Many of them are expensive, but it is said that many products have repeaters.
page Why sell sauces on vending machines
◆ Why sell sauces on vending machines

It's time to ask about the "case where sauces are sold at vending machines" that triggered this interview.

Zubari, why did you come to "source with a vending machine"? The answer was, "I think of it as just one of the points of contact with customers." It's a more serious answer than I expected. The company does not have a large sales channel other than sales at its own stores (sometimes it exhibits at department stores, etc.). Under such circumstances, he came up with the idea of selling from vending machines in order to increase the opportunities for customers to purchase. Of course, its uniqueness is also one of the reasons. A vending machine is also installed in front of Goriraya, but it seems that some customers go out after seeing the product in the store, saying, "Then I will buy it at the vending machine."


A gorilla sauce that says, "Aiming for a long-established store in 100 years." In the future, it plans to promote full-scale product development. I wonder if gorillas are lined up next to the bulldog at the supermarket. No, there is a possibility that vending machines here and there contain gorilla mark sauce. Jiyugaoka 100 years later may be full of gentle gorilla marks.