The Israeli-born chocolate bar MAX BRENNER has finally
landed in Japan this year. On the first day of the opening of the Omotesando store in November, about 400 (!) Customers lined up and waited for 5 hours (!!) before entering the store.
And on December 20, the long-awaited second store opened in Tokyo Sky Tree Town Solamachi. So, I also tried to line up the En-eating editorial department on the first day of the opening! It was raining!
■ Death fight to the inside of the store Arrived at the MAX BRENNER Solamachi store at 9:50 am, 10 minutes before the opening. When I look up, the sky tree rises a little eerily toward the overcast rainy sky.
I wonder ... this intimidating feeling ...
Despite the unfavorable conditions of 8 degrees Celsius and rain, there are already about 100 customers lined up. And even though it's a weekday today ...!
It does not fit in one place, it is divided into two places and lined up
I also reached the end of the line. By the way, how many minutes (how many hours?) Can you get inside the store?
Lined up along the wall, the tail is over there
Many women are lined up, and some of the student couples and housewife groups are lined up alone like the author. Some moms have little kids.
The clerk in charge of guidance handed out a warmer to everyone, saying, "Don't catch a cold ...". Easy! I am going to cry!
That awareness, as expected, MAX BRENNER in the world!
The store finally opens at 10 am! About 10 people will be constantly guided into the store. That may be unexpectedly fast ...?
After thinking, it was the highlight of my guts. In front of the warm atmosphere of the store, I walk around in a rectangle of about 50 square meters and move forward slowly.
It takes 1 hour and 50 minutes to approach and leave the entrance, move away, and wait, just like a snake, while the snake is still alive. Finally, the author is also in the store! (After all) It was long ...! !!
■ Order at the counter When you enter the store, first order at the counter. This time, I chose the popular menus "Pizza" and "Fondue", and "Cappuccino" after meals.
Of course the menu is chocolate!
Once you have placed your order, we will reserve a seat. There are 47 seats in total.
When I'm resting for a while. Immersed in the sweet chocolate scent in the warm store, the food was brought in immediately! early!
■ Chocolate chunk pizza "Chocolate chunk pizza" is a pizza with milk chocolate and white chocolate topped with toasted marshmallows. The appearance is quite impactful. The price is 350 yen per slice.
One of the signboard menus
The soft, chewy pizza dough is coated with rich milk chocolate, and the charred marshmallow adds a savory sweetness. Marshmallows melt and melt like cheese. A new type of sweet that melts chocolate and marshmallow together in your mouth.
■ Classic European (fondue) "Classic European" (1,800 yen) is a fondue that is eaten with chocolate sauce and caramel sauce with fruits and marshmallows. You can choose two types of chocolate sauce from dark, milk, and white. I ordered dark and white.
Then, the clerk set up a pottery fondue tower and a small grill. The grill is for roasting marshmallows and eating them. It ’s delicious!
I'll also dip cookies and brownies
From the left, the sauce is dark chocolate, caramel, white chocolate
First of all, I will roast the marshmallows and eat them.
Be careful as it will burn if it is overcooked (I have already done it)
The sweet and fluffy marshmallows are roasted to make the outside fragrant and the inside mellow. Marshmallows are so delicious ... I wanted to meet them sooner ...!
Next, I will dip the fruit and eat it.
Caramel sauce is not too sweet and has a sweet and sour flavor like salted caramel. The dark chocolate sauce is thick and rich with a lot of cacao. White chocolate is rich and warmed to make it even more flavorful. I didn't like white chocolate, but this white chocolate sauce is excellent! It goes well with fruits.
Sweet and sour strawberries go well together.
I tried all the combinations, and the dark horse-like hit was a pair of smooth chocolate brownie and caramel sauce. The rich chocolate matches the sweet and sour caramel, which is very delicious!
This brownie is soft and delicious!
By the way, it's normal to share this with two or more people ... but I got it alone. okay! Because it's lined up for 2 hours!
■ Cappuccino (with chocolate cube) I ate a lot of chocolate, so I want to finish it with something that isn't sweet! Recommended cappuccino (500 yen) for those who say. Drink chocolate in bitter coffee if you like. If you add a lot, you can enjoy the taste like Cafe Mocha!
By the way, this creative cup is an original cup and saucer called "Kangaroo Cup". If you put the chocolate in your pocket, the heat of the coffee will melt the chocolate and it will flow down the groove into the coffee. Tell me! See, Kangaroo-san is also on the saucer.
Kangaroo who looks a little abstract
In the store, MAX BRENNER original goods and chocolates for souvenirs are also on sale. You can also buy fondue towers and kangaroo cups here, so if you want one, check it out.
It will be a great gift for the year-end and New Year holidays!
It was lined up for a long time under the cold sky, but I was able to warm up with the attention of the clerk and the sweet chocolate. If you're curious but don't want to line up for a long time, you can order by To go, so it might be a good idea to use it. Please try this chocolate bar, which is very popular overseas!
Somehow chocolate makes me happy