I checked the recent convenience store donut situation
In 2015, the full-scale development of "convenience store donuts" began at three major convenience stores, 7-ELEVEN, Lawson, and FamilyMart, and it became a hot topic that the
convenience store donut war broke out !? It's been about 3 years since then. When I noticed, I couldn't hear the enthusiastic voice like those days ...? What are the convenience store donuts of each company now? When I looked it up, I saw a different situation from that time!
Is the development sober, but steady?
From the conclusion, all three companies seem to keep their popularity by keeping the classic donuts such as old fashion and French cruller (the product name has changed a little), but replacing some of them every season. But is the number of items a little less than at that time? Impression.
Also, at 7-ELEVEN and Lawson, donuts were sold next to the cash register, but now
it seems that there are many shops that are individually packaged and lined up in the bread corner (FamilyMart has been sold in the bakery corner for some time).
Get off the stage called furniture next to the cash register and line up with other bread and baked goods. The presentation has become modest, but I feel that it has passed the temporary boom and has changed to a more solid development.
So what
are the best-selling donuts right now? I asked at each convenience store in Tokyo!
What is the most popular 7-Eleven?
As an aside, the first shop I visited didn't sell donuts themselves. When I finally found it at another shop, I found it quietly lined up at the bottom of the bread corner. I feel the rise and fall of the rise and fall.
By the way, the most popular item at this shop is "Old-fashioned donut chocolate" (100 yen)! Harmony of crispy dough soaked with rich oil and bittersweet chocolate. After all it is delicious that makes me think that there is no better donut than this.
Although the name has changed from that time
New features include "Moist Baked Ring" (128 yen) and "Zakutto! Creme Brulee" (140 yen).
Moist baked donuts are soft and soft baked donuts. The crispy texture of sugar is an accent. A donut that melts when chewed and is slightly sweet, like steamed bread.
Fluffy and slender texture
It's quite satisfying to eat
On the other hand, Zaku! Creme Brulee is a creme brulee-style pie donut with a crispy caramelized top. Thick cream overflows from the layered puff pastry. The crunchy texture and the firm, sweet tailoring enhance your satisfaction!
The top surface is crisp and hard
What is Lawson's most popular?
The best-selling store in Tokyo was the "Blanc Donut" (100 yen). The classic "old-fashioned donuts" (110 yen) are also popular, but the bran donuts are more popular. There may be many health-conscious customers.
Lawson's Blanc series has a good reputation, right?
The fluffy dough has a plain and simple taste. This slightly sweet but slightly sweet taste may be the reason why you want to repeat it many times.
It's like a donut made by a foreign mother (image)
Old-fashioned donuts, on the other hand, are quick to bite and melt softly as soon as you chew, giving off a moist sweetness. The chocolate is bitter and has a good balance. Of the three old fashions, it may be the lightest in the mouth.
After all popular old fashion
A refreshing, moist mouthfeel
Also, the one that has recently appeared is "Cream in Mottling Chocolate Cream" (135 yen). After frying the chewy dough of domestic wheat, mousse type chocolate cream using Hokkaido cream is injected. White chocolate and chocolate cosplay are toppings.
The fabric is fluffy and fluffy! A chocolate donut with a strong presence inside and outside. While it has an American-like richness, it has a delicious sweetness that suits the taste of Japanese people.
The crispy mouthfeel is also exquisite
What is FamilyMart's most popular?
At FamilyMart, where I visited, standard products such as "Old Fashion Donuts (Chocolate)" (108 yen) and "French Cruller (Custard & Whip)" (128 yen) are still popular. Old fashion is very popular!
It's a classic popularity
The soft and fluffy dough and the bittersweet chocolate melt smoothly in your mouth. It's a solid food, and it's alive and well.
In addition, croissant donuts, also known as "cronuts," which were popular at the time of 2015, and American Krispy Kreme donuts have disappeared, and "Sweet Baked Danish" (128 yen) and "Chocolate Biscuit Pie" (128 yen) are newly added. It was appearing.
The baked sweet potato pastry is a soft and fluffy puff pastry with plenty of sweet potatoes. The rich sweetness is accompanied by a savory accent of sesame seeds, which makes it taste like "daigakuimo".
Sweet potatoes are delicious only at this time of year
The new chocolate biscuit pie is made by combining a refreshing biscuit dough and a moist pie dough and baking it in a spiral shape. The presence of the crispy dice chocolate is amazing! It is a dish that goes well with coffee with a crisp bitter.
Around the large dice chocolate
As mentioned above, we have delivered the convenience store donut situation about 3 years after its debut. All of the stores we examined this time are located in the office district, so sales performance may be biased. However, I feel that the general trends and trends have been conveyed.
If you haven't had a convenience store donut lately, why don't you pick it up once in a while? It's good to eat after a long time! I think it will be! (I am also)
* Product names, inventory, prices, etc. are as of the time of writing the article.