Following the convenience store counter coffee that was a big hit last year, the "convenience store donut war" broke out this year? Following 7-ELEVEN , FamilyMart and Lawson will also be fully deployed, and "convenience store donuts" will be lined up among the three major companies.

When this happened, the En-eating editorial department was driven by a strange urge to say, "I have to compare eating!" I bought Mister Donuts from three major companies and compared them. In this article, we will deliver a comparison of eating donuts from four companies. ( 7-ELEVEN , Lawson , and FamilyMart are also available!)


In the first place, "convenience store donuts" started to be developed by 7-ELEVEN in a special case next to the cash register so that they could be eaten with coffee. It's a big topic because you can easily buy it for 100 yen. The number of stores that have introduced it is steadily increasing, and it is scheduled to appear in stores nationwide by the end of August.

Then, in April, Famima released "FAMIMA CAFE DONUT". There are 12 types (depending on the area) at the bakery corner, not next to the cash register. Lawson has announced that it will expand the number of donuts sold exclusively at stores to 8,000 by August. In other words, in the summer, the sight of donuts lined up at convenience stores nationwide becomes "natural".

This time, in addition to the three major convenience stores, Mister Donut (Missed) donuts will also be compared. I chose 4 kinds of donuts that overlap as much as possible at 4 stores and tried to compare them. We will cover "Chocolate Old Fashion", "Strawberry Chocolate Donuts", "Glaze Donuts", and "Cream Donuts".

[Chocolate old fashion]

The lineup common to all four stores is old fashion with chocolate toppings. The prices are 7-ELEVEN 100 yen, FamilyMart 108 yen, Lawson 100 yen, and Mister Donut 151 yen, respectively.


All types have chocolate on half of the donuts. The color of the chocolate and the color of the dough are slightly different. The weight was 70g (2.47oz) for Mister Donut, 60g (2.12oz) for 7-ELEVEN, 88g (3.1oz) for Lawson, and 102g (3.6oz) for FamilyMart.

Compared to eating, 7-ELEVEN is the most "heavy" impression of the four. It has a crunchy cookie-like texture. The textures of Mister Donut, Lawson, and FamilyMart are similar, but Mister Donut's delicate mouthfeel feels like a specialty store. The taste of the dough is sweet with Lawson. Mister Donut has a strong flavor.

As for chocolate, Lawson was by far the best and bitter. The bitterness that does not betray the appearance is "adult taste". The next bitterness is 7-ELEVEN. A moderate bitterness remained in the aftertaste. The sweetness of Mister Donut and FamilyMart chocolate is about the same. But I feel that Mister Donut is darker.

The following is a summary of the characteristics of each shop regarding chocolate-covered old fashion.

Mister Donut: The taste of chocolate and the flavor of the dough are well-balanced, and it seems to be accepted by everyone. The moist and delicate mouthfeel is impressive.

7-ELEVEN: Characterized by the crunchy texture of the dough. The bitterness of chocolate remains in the aftertaste.

Lawson: A combination of bitter chocolate and sweet dough. It has a crispy texture and is easy to eat.

FamilyMart: Cospa No.1! A bakery-like finish with a satisfying taste.

Personally, I like bitter chocolate, so I liked Lawson the most. It's something that makes a surprising difference.


[Strawberry chocolate-covered chewy donuts]

After all, it's a donut like Mister Donut's "Pon de Strawberry". I compared 7-ELEVEN "Mochimochi Strawberry Ring Donut" (100 yen) and Lawson "Mottling Strawberry" (100 yen).


All of them have a shape that looks like a piece of small dough connected together, but the shape and number are different. Mister Donut has 8 spheres. 7-ELEVEN has five oval shapes. And Lawson has eight drops connected together.

First of all, the difference is clearly in the taste of strawberry chocolate. Mister Donut, which contains large red grains, has the impression that the sweetness is suppressed and the strawberry's acidity is raised. 7-ELEVEN had a slightly modest taste claim, and Lawson had a strong sweet aroma. The texture of the dough is overwhelmingly chewy and soft. On the other hand, 7-ELEVEN is a little firm and firm, and Lawson is a little soft and firm. Both are finished with a crisp finish.

As a Pon de Ring fan, I think I like Mister Donut. This donut may be an ant to choose based on its sweetness.

[Glazed donuts]

Next, a donut with a ring-shaped dough and glaze. I chose 7-ELEVEN "Fluffy Ring Donuts" (100 yen), Lawson "Sugar Donuts" (100 yen), FamilyMart "Krispy Kreme" (108 yen), and "Honey Dip" (129 yen) from Mister Donut. I was at a loss with "sugar raised", but I wanted to compare it with glaze, so I chose honey dip.


First of all, 7-ELEVEN and Lawson are very similar in appearance. Plenty of translucent glaze on a fluffy circular fabric. The glaze is whiter in Lawson. On the other hand, FamilyMart's glaze, which is a set of three small donuts, is more transparent than 7-ELEVEN.

When I tried it, in addition to Mister Donut, Lawson also felt a honey-like flavor. I think it's very sweet because it looks white, but the sweetness of sugar is not so strong. On the other hand, 7-ELEVEN and FamilyMart simply have a sweet taste of sugar.

The dough is soft and moist with Mister Donut, slightly chewy and firm with 7-ELEVEN, and Lawson is a little more powdery and more like a bakery. Because FamilyMart is small, the dough is dense and you can eat it like a snack.

Although there were two types of glaze flavor, I like the straight taste that does not betray the appearance of 7-ELEVEN. You can also choose depending on whether you want honey flavor.

[Donuts with cream]

The last is a sweet donut with plenty of cream inside. I compared Mister Donut "Angel Cream" (151 yen) and 7-ELEVEN "Whipped Donuts" (110 yen) with Lawson "Hawaii Donut Chocolate" (100 yen), although the hair color is a little different.


Only Lawson is chocolate cream, so let's compare Mister Donut and 7-ELEVEN for the time being. Both Mister Donut and 7-ELEVEN have powdered sugar sprinkled on a round and thick dough. 7-ELEVEN is a little bigger, isn't it? And a lot of sugar. When you break the inside, you can see a white cream around the center. As for the way the dough swells, Mister Donut has more gaps, which makes you expect a fluffy feeling.


When I tried it, Mister Donut was fluffier. However, the texture of the cream is fluffier in 7-ELEVEN, and it melts in an instant. In other words, although it is a bit extreme, Mister Donut is "fluffy dough x fluffy cream" and 7-ELEVEN is "firm dough x fluffy cream". And since 7-ELEVEN has a sweetness that does not betray the amount of sugar sprinkled on it, I just want to eat sweet donuts! It's perfect at times.

And Lawson's Hawaiian donuts. The chocolate I bought this time has a rich chocolate cream inside. If you heat it in the microwave for about 10 seconds, the cream will become thicker and you can eat it deliciously.


◆ Overall ...

As a result of eating and comparing the four products, it was found that there was a surprising difference. I will summarize the overall impression of each shop in one word.

Mister Donut: If you want to eat only donuts, choose Mister Donut!

7-ELEVEN: Perfect for black coffee.

Lawson: It goes well with cafe au lait and sweet coffee drinks.

FamilyMart: Satisfaction like a bakery donut!

I ate 14 donuts this time, and the total calories are about 4000 kcal. Of course, I didn't eat all by myself, but it was a day when I realized that the right amount was important ... However, when people say "with coffee", it's the donuts that make you want to eat it. I feel like I'm completely addicted to the strategies of each company, but it's delicious, so it's okay.


* The listed price includes tax, and the lineup and price may differ depending on the store.