Two types of "Transparency Cream Soda" available

only

at 7-ELEVEN Two types of "Transparency Cream Soda" are available only at 7-ELEVEN from Asahi Soft Drinks. Transparent Cream Soda Blue Hawaii" and "Transparent Cream Soda Lemon" will be available from September 19. Each has a capacity of 450 ml and is priced at 149 yen (tax included).

Transparency Cream Soda Blue Hawaii

" and "Transparency Cream Soda Lemon"

Transparency Cream Soda is a PET bottled beverage jointly developed with members of "Chojyusai," an event popular among teens and 20-somethings. Transparent Cream Soda is a new lactic carbonated beverage created based on the concept of "the fun gap between appearance and taste.


Asahi Beverage's proprietary technology has achieved a translucent liquid color despite the lactic nature of the beverage. The gap between the mild "cream soda" taste and the translucent appearance can be enjoyed. When Blue Hawaii and lemon are mixed together, the color changes to green.

The package is designed with the product name in a retro typeface in the center and an illustration of a cream soda in a glass at the bottom to express a retro atmosphere. Package design, naming, and copy development were supervised by members of "Chojyusai.