acure made, an original beverage brand of acure, which is sold mainly in echina (convenience stores), will release "Luxurious Vanilla Milk" on March 1. It comes in a 190g (6.7oz) bottle and is priced at 140 yen (tax included).

Acure has long been involved in the development of "drinkable" products to meet the needs of people on the move in echina (shopping centers). As for Acure-made snack products, the company launched "Koku Grand Time Luxurious Drinkable Fondant Chocolate" in 2018. In October last year, the company launched "Koku to Umami no Ippudo Tonkotsu Ramen Soup" in the soup beverage category, which received a strong response mainly from SNS and various media, and was ranked No. 1 in the soup category, far surpassing standard corn potage products*.

Luxurious Vanilla Milk

When Luxurious Vanilla Milk was first introduced in 2016, it was talked about as tasting like "drinking soft ice cream" and sold more than four times as much as expected. It is loved by a large number of repeat customers every year.

Sales locations are as follows

Acure vending machines in JR East's echinaka area, JR East Cross Station, and mail order sales by the Water Business Company. The product will be rolled out sequentially in vending machines.

Number of units sold per ACQUIRE vending machine