"Asahi Luxury Squeezing Limited Time Pineapple" From Asahi Beer

Asahi Beer will release "Asahi Luxury Squeezed Limited Time Pineapple" on January 12, 2022. Alcohol content is 4%. The estimated price is 141 yen (excluding tax) for a 350 ml can.

Asahi Luxury Squeezing Limited Time Pineapple

"Asahi Luxury Squeezed Limited Time Pineapple" is a canned chu-hi made from pineapple juice. It uses 25% of fruit juice, which is equivalent to 1/12 pineapple fruit *, and is characterized by a mellow aroma and a well-balanced taste of sweetness and acidity. At the time of the limited-time sale in March 2021, it was well received that "the rich taste is delicious" and "I want to buy it again", so this re-release was decided.

The package design draws an illustration of fresh pineapple fruit on the upper part of the can body against a bright yellow background that can be recognized as pineapple at a glance, and arranges the letters "1/12 fruit" in the upper right to understand the product features. It is easy to appeal. Also, on the back side, "luxury pineapple" that spreads the taste more by gently rotating the product 2-3 times before drinking, and put it in the refrigerator overnight to precipitate the pineapple juice, and it has a refreshing taste and richness. It describes two ways to enjoy "Taste-changing pineapple".

* The amount equivalent to 1/12 of the amount of juice including the pericarp, etc. in the weight per fruit, which is listed in the all-guide food ingredient list issued by "Jikkyo Shuppansha", is used.