"Makaron-style bread (Gunma-style bread)" devised by students of Gunma Prefectural Tatebayashi Commerce and Industry High School at Lawson store in Kanto Koshinetsu, Natural Lawson, Lawson store 100, Lawson store in Iida city, Nagano prefecture. "Mott Blueberry Corne (Gunma Prefecture Blueberry Jam Whip)" will be released on December 7th.

Macaron-style bread (whipped cream with boysenberry jam from Gunma prefecture)

A boules-shaped dough with a refreshing texture of macaron skin, sandwiched with sweet and sour Gunma prefecture boysenberry jam whipped cream. The price is 150 yen (tax included).

Mott Blueberry Cornet (Whipped with jam of blueberries from Gunma prefecture)

A whipped cream with a faint sweetness and sourness, which contains Gunma blueberry jam, is injected into a chewy dough. The price is 150 yen (tax included).


Lawson developed and launched products using ingredients produced in Gunma Prefecture, taking advantage of the conclusion of the "Regional Revitalization Comprehensive Cooperation Agreement" with Gunma Prefecture in 2012. In February 2021, a bakery using Gunma prefecture wheat and Joshu barley pig, devised by students of Gunma Prefectural Tatebayashi Commercial and Industrial High School, was released. It was well received mainly by people in their 20s and 40s.