The long-selling ice cream "Old-fashioned Ice Clean" released in 1987 has been renewed. It will be released nationwide from the beginning of April.

Old-fashioned ice cream

A long-selling product loved by generations, "Old-fashioned Ice Clean". It features a simple and gentle taste and a simple recipe. In this renewal, the characters on the package have been renewed from the beginning. It was reborn with the aim of becoming a character loved by a wider range of people while retaining the traditional nostalgic atmosphere. The price is 151 yen (tax included).


The taste of "old-fashioned ice cream" is characterized by the gentle sweetness of milk and eggs, and the unique crispy texture. It has a simple and timeless taste, like a nostalgic "milkshake".

Sales of "Old-fashioned Ice Clean" increased significantly due to the renewal in the spring of 2020 (review of design and taste), the expansion of demand for ice cream with Corona, and the strengthening of sales for the full year. In the October-March period of 2020, sales were more than 400% compared to the same period of the previous year, and sales were close to 300% for the full year including the April-September period, which is the peak demand period for ice cream.