"Frozen Purin Soft" sold by Yamamura Dairy Industry in Ise City, Mie Prefecture is a sweet for people who want to eat both pudding and soft serve ice cream together. You can purchase it on the direct sales site.

The selling price is from 1,280 yen (tax included) for a set of three. Sales began in April, and according to Yamamura Dairy Industry, there are already 10 times more orders than expected.

Frozen purin soft

"Frozen Purin Soft" is an improved version of "Purin Soft", which is originally sold at 15,000 pieces a year at Yamamura Milk Gakkou, a direct sales store of Yamamura Dairy Industry in Ise, so that it can be eaten at home. It is offered from the idea of delivering the taste of the shop to those who cannot "visit Ise".


It is devised so that you can enjoy the texture of rich soft serve ice cream and crème caramel. You can enjoy the mellowness by entwining soft serve ice cream with pudding. The appearance is also devised, such as using a cone for ice cream as the lid of the bottle.


Put it in the refrigerator and thaw it for 30 to 40 minutes to make it more delicious. If you are in a hurry, you can thaw at room temperature for 15 to 20 minutes. There is also a method of thawing in a microwave oven (600w) in 8 to 10 seconds, but Yamamura Dairy Industry does not recommend it because it heats rapidly.

Yamamura Dairy's "Yamamura Milk" is used as the raw material, and it is sterilized at 85 degrees for 15 minutes by a manufacturing method called pasteurization sterilization, and is characterized by its rich richness and natural sweetness.