We recommend HIGASHIYA GINZA's "Natsume Butter" as a gift for the more mature person in Ginza.

HIGASHIYA GINZA

The store is located on the second floor of the POLA Ginza Building facing Chuo-dori Avenue in Ginza, Tokyo. It has a store with Japanese sweets, tea, and tea utensils, as well as a teahouse where you can enjoy tea, sweet, and meals.

Jujube Butter

Introduced here is "Natsubata Butter," a regular product sold year-round. It is a bite-sized Japanese confectionary made by cutting a slit in the fruit of the jujube palm, sandwiching fermented butter, and topping with roasted walnuts. Refrigerated product.


The six-pack comes in a stylish elongated box. Price is 2,268 yen (tax included). Also available in a 4-piece assortment of bite-sized confections for 1,620 yen and up.


Natsubata butter wrapped in thin paper. Although it is bite-sized, the structure is like a cobbler. The bread is made of dates and the filling is fermented butter.



The flavor slowly melts and spreads in the mouth, rather than immediately after putting it into the mouth, which is to the liking of adults. After a bite or two, the mildness of the melted butter, the deep sweetness similar to brown sugar from the dates, and the savory richness of the walnuts seep out.


I have the impression that dried fruit dates are often hard, but these dates are crispy and easy to chew. They have a well-balanced softness that does not overwhelm the melted butter and crispy walnuts.


This is a simple yet mature wagashi with rich flavors and delicious ingredients. It will be useful not only as a tea cakes, but also as a snack with wine or other alcoholic beverages. If you are looking for a new souvenir in Ginza, please be sure to include it in your list.