Long-awaited fans! "Katsugen of those days" with a strong taste Limited to Hokkaido-Imagine the taste of 60 years ago? [entabe.com]

From the long-selling lactic acid bacteria beverage "Katsugen" series of Snow Brand Megmilk, "Katsugen at that time", which is based on the image of "Katsugen in a bottle" at the time of its release, will be released only in Hokkaido.

From the long-selling lactic acid bacteria beverage "Katsugen" series of Snow Brand Megmilk, "Katsugen of those days" will be released only in Hokkaido. It will be on sale at convenience stores from January 19, 2016, and at other mass retailers and general retailers from January 26. Contains 200 ml, the estimated price is 93 yen (excluding tax).

Do you have a nostalgic taste?

This is a flavor with a strong taste that is inspired by the taste of "bottled katsugen" at the time of the birth of katsugen in 1956. People who have drank bottled Katsugen in the Showa period will feel nostalgic, and those who have only drank soft Katsugen in paper packs will feel the expectation and newness of dark Katsugen.

Genuine "that time" Katsugen

In addition, he said that he aimed to set a price that can be purchased with one coin (100 yen) "as in the Showa era when there was no consumption tax" (however, the price may vary depending on the dealer).

That's right!

* Added to the editorial department on January 25: "Katsugen at that time" is in a situation where sales at convenience stores that are being pre-sold greatly exceed the initial forecast, so mass sales scheduled from January 26 Megmilk Snow Brand has informed us that the general sale at stores and retail stores will be postponed. As soon as the supply system is ready, there will be another announcement.