From Megmilk Snow Brand, "Katsugen Tasteful Condensed Milk Strawberry Flavor" will be released on January 7, 2020 only at convenience stores in Hokkaido. It is 180 ml and the price is 100 yen (excluding tax). The general release is January 28th. Limited time of about 2 months.

The lactic acid bacteria beverage "Soft Katsugen" (released in 1956 as "Katsugen") is a local beverage that has been loved by the people of Hokkaido for over 60 years. This winter, "Katsugen Tasteful Condensed Milk Strawberry Flavor" will be released in collaboration with the character "Snow Miku" that supports Hokkaido.


The design of "Snow Miku" is changed every year according to the concept, but with the release of "Katsugen flavored condensed milk strawberry flavor", a package with three patterns of "Snow Miku" designed for 2013, 2018, and 2020 will be released. It was prepared.

Based on the original sweet and sour taste of "Katsugen", the refreshing scent of strawberries and the sweet flavor of condensed milk can be felt firmly. You can enjoy the "sweet and sour" and "deep taste" that are perfect for this season when the cold is getting harsher.