This product is a collaboration between "JOL," a readers' participatory media for teens that conducts product development projects in collaboration with companies, and Kabaya Foods, the manufacturer of "Sakusaku Panda" cookies. The package design and extras were decided based on interviews with 11 high school girls who are members of JOL.
The package was designed with a heart on a shocking pink stripe, which was the most popular design out of about 20 candidates. It also features the characters "Sakupan" and "Hanapan". The heart-shaped fusen memo that comes with the package was also the idea of the girls.
In the past, the project has developed collaborative products with Kanro's "Puree Gummi" and others.