At each Lawson store (excluding some stores), a new sweet bread product, "Hyuganatsu Steamed Bread," will be released on July 26th. The price is 110 yen (tax included).
This product is a steamed bun with Hyuganatsu peel kneaded into the dough and topped with it. It is said that you can enjoy the refreshing taste and the "old-fashioned chewy texture".