A new product using genuine sesame oil, "Potato Chips Crisp with Salt and Sesame Oil Flavor," will be released from the "Potato Chips Crisp" series of tubular potato chips on January 24. The product will be available at some convenience stores and will be discontinued in mid-April. The estimated price is around 235 yen (tax included).

Potato Chips Crisp Salt and Sesame Oil Flavor

Potato Chips Crisp Shio to Sesame Oil Flavor" is a potato chip that uses Kadoya's "genuine sesame oil" to give it a savory sesame oil flavor and a moderate saltiness. Calbee has released several products in collaboration with Kadoya, including "Potato Chips Shioto Sesame Oil Flavor" and "Kata-Age Potato Shioto Sesame Oil Flavor. Each of these products has been well received, and we have received many requests to make products using "genuine sesame oil" a standard item and to resell them again. In response to these expectations, we have decided to collaborate for the first time with Potato Chips Crisp.

Kadoya's "genuine sesame oil" is used for its mild roasted flavor. The potato chips crisp has a moderately salty taste that makes it hard to stop eating. The packaging features the label design of Kadoya's "Genuine Sesame Oil" and an image of the sesame oil to make it instantly recognizable as a collaboration product.