Morinaga Milk Industry's ice brand "MOW", which provides "the original taste of the ingredients," will relaunch "Mou Uji Matcha" on October 5th. The estimated price is 140 yen (excluding tax).
"MOW" is a cup ice cream for "material-oriented" who emphasizes the original taste of the combined ingredients based on the richness of milk. We are particular about the manufacturing method to maximize the individuality of the material, and it is finished with "Label Clean Formula" without using emulsifiers and stabilizers. In addition, we have adopted a unique "low temperature rapid freezing method" that realizes smooth and fine ice cream so that you can feel the depth of the taste and aroma of the material that melts in your mouth.
"Mou Uji Matcha" is an ice milk made from 100% Uji Matcha from the long-established store "Marukyu Koyamaen", which was founded in the first year of Genroku in Kyoto. Two types of matcha are blended and used, and with this renewal, the usage rate of matcha ingredients with strong umami has increased. It is finished in a deeper taste that complements the mellow finish.