Thirty-One New "Blanc New Day" Three Popular Flavors in One

Thirty-One Ice Cream has released a new flavor for January, "Blanc New Day," for a limited time only. French Vanilla" will be available at the same time.

The year 2023 marks the 50th anniversary of Thirty-One's arrival in Japan. To start the year off with a bang, the company has released a new flavor that offers vanilla, strawberry, and chocolate, the royal road to ice cream, all in one flavor.

The "BR" in "Brand New Day" stands for the initials of the founders of Thirty-One, Mr. Baskin and Mr. Robbins, and the naming pays homage to them while also expressing a step toward a new future for Thirty-One.

Brand New Day

: French Vanilla, a rich vanilla flavor, Chopped Chocolate, a popular classic chocolate flavor, and Berry Berry Strawberry, Thirty-One's signature strawberry flavor, are all in one. You can enjoy flavors that can be described as "The Ice Cream" and "The Thirty-One".

Reference price for single and regular size 390 yen
* Prices shown include tax. Prices may vary by store.

Sales period Limited time only from December 26, 2022
* Ends as soon as it is gone

French

Vanilla

The "French Vanilla" with a deep egg flavor, which is also used in the "Brand New Day", is also available. The promise of "THE TASTE PARTY," which won first place in the "General Election of Party Flavors" held in April 2022, has finally been realized.


After its appearance in the 1980s as a special flavor that allowed customers to enjoy a taste comparison with conventional vanilla, it was lined up on store shelves for about 12 years until 1996. In the general election, many Thirty-One fans from the past expressed their eagerness for the return of this rare flavor.