Lotte "Koala's March [Shiawase no Rare! Cheesecake＞" and "Eyebrowed Koala

" From Lotte's long-selling quasi-chocolate confectionery "Koala's March" series comes "Koala's March [Shiawase no Rare! Cheesecake＞" will be available. The design incorporates an illustration of the "eyebrowed koala" that was popular in the early Heisei era, and a campaign will be held in honor of the eyebrowed koala.

Koala March "Happiness Rare! Cheesecake

"Koala's March [Happiness Rare! Cheesecake" contains rare cheesecake-flavored chocolate in a crispy, savory biscuit that prevents the chocolate from sticking to the hands.

It is made with four basic ingredients: cream cheese, lemon, vanilla, and cream powder. Cheesecake flavor. It is a "Mamawashi" (meaning "happiness" in Japanese) flavor, which was popular in the early Heisei era. and a "koala with eyebrows," which was popular in the early Heisei era, are depicted. The 48g (1.69oz) package is priced at around 129 yen (tax included, same as below). The product will go on sale on December 6.


Eyebrowed

Koala

According to Lotte, around 1990, word of the "eyebrowed koala" exploded by word of mouth that "finding a koala with eyebrows makes you happy," triggering the "lucky koala" craze, especially among high school girls. In fact, the "eyebrow crease" between the eyebrows when blowing the trumpet hard was mistaken for "eyebrows," and the "eyebrow koala" was the "eyebrow koala. At the time, each koala pattern did not have a name, but the boom led to the naming of koalas.


The "Koala March" (Happiness Rare!? Cheesecake) has the same name as the "Happiness Rare! Cheesecake" has many depictions of this "eyebrowed koala," both on the package and on the biscuits inside. The popular "Tecumseh Koala," "Nosebleed Koala," and "Super Triple Lucky Koala" may also be found in the biscuits.


During the same period, many "eyebrowed koalas" will also be depicted on the biscuit designs of the standard flavors "Koala March [Chocolate]" and "Koala March [Strawberry]". Also, a "Happiness? campaign" to win an assortment of Koala's March biscuits. campaign, a service to make original Koala March with "eyebrowed koala" packages, and another quasi-chocolate confectionery series from Lotte, Toppo and Pi no Mi, will also have packages with eyebrowed koalas.

Happiness? Eyebrowed Koalas in abundance! Campaign

"Happiness? Campaign," a series of koala bears will be available in the "Happiness? Campaign," 38 people will be selected in a drawing to win an assortment of Koala's March to commemorate the 38th anniversary of the launch of the Koala's March series.


To enter, eat some Koala March, find a cookie with a picture of a browed koala, take a picture of it, find "Super Triple Lucky Koala" on the official website "LOTTE land," and register the picture of the cookie on the dedicated form. The application period is from December 6, 2022 at 10:00 to February 21, 2023 at 9:59.



Eyebrowed

Koala

Frame "Eyebrowed Koala Frame" can be ordered from Lotte's official online store by combining a picture of your face, name, and message on the back of a cute frame full of eyebrowed koalas with "Original Koala March 10 boxes".

The price is 2,700 yen for a set of 10 boxes. Shipping costs start at 880 yen and vary depending on the quantity purchased. Orders can be placed from December 5, 2022 to February 27, 2023.

Toppo Pie Nuts packages are also getting a whole bunch of eyebrowed koalas!

For a limited time, eyebrowed koalas will appear on the packaging of the "Pi no Mi" and "Toppo" series. Numerous eyebrowed koalas will appear on "Pie Nuts," "Taste the Chocolate Pie Nuts [Deep Chocolat]," "Toppo," "Strawberry Toppo," and "Toppo [The Chocolat].