The bottle of "Irohasu Natural Water" will be renewed for the first time in 13 years since the "Irohasu" brand was launched in 2009, and will go on sale in Hokkaido for the first time on June 20, 2010. The new bottle will go on sale in Hokkaido on June 20. The new bottles of "I・・・HASU" fruit flavored water series will also go on sale in Hokkaido.

I・・ro・hasu Natural Water

Iro・Hasu, launched in 2009, has been proposing an easy and fun way to participate in eco-action by "drinking, squeezing (crushing), and recycling natural water born in Japan. We have been proposing an easy and fun way to participate in eco-action. As a natural mineral water brand that is both "delicious" and "environmentally friendly," we have been constantly exploring the ideal container for our water, and in March 2020, we introduced the "Irohasu Natural Water 100% Recyclable PET Bottle" and in April of the same year, the "Irohasu Natural Water 100% Recyclable PET Bottle". In March 2020, we launched "Irohasu Natural Water in 100% Recycled PET Bottles" and in April of the same year, "Irohasu Natural Water Label-less", both of which have been well received.

This time, the "Irohasu Natural Water" bottle was renewed for the first time in 13 years. In recent years, awareness of natural environmental issues and the SDGs has become more common, and people's awareness of the need to live comfortably has increased. The new container is a combination of the "delicious" and "eco-friendly" elements that are typical of "Irohasu" with a new "comfort" element.


The use of 100% recycled PET bottles has been retained, and a "spiral (twisted) structure" has been adopted to ensure the necessary strength of the container without the ribbed structure (grooves) on the bottle body. This structure allows natural water to flow smoothly into the mouth, making it more delicious and pleasant to drink. The "label-less look" design, in which the label is placed at the bottom of the bottle, emphasizes the cool feeling of flowing water and the transparency of natural water.


The recycling process, including resource recovery and washing, is also more efficient. The bottle can be easily flattened by lateral pressure, and its volume after folding can be reduced by approximately 20% compared to the current container. PET bottle resource recovery methods vary by municipality.

Irohasu" Fruit Flavor Water Series

Made from carefully selected Japanese natural water. The popular "Iro・Hasu" series is made with carefully selected ingredients and tastes like real fruit, using extracts of delicious domestic fruits. It is now available in a new bottle similar to that of "Iro・Hasu Natural Water.