Lotte's long-selling brand "Choco Pie" will release "Choco Pie [Strawberry and Whipped Cream]" on March 22 as a new series that lets customers enjoy the seasonal flavors of Japan. The product contains 6 pieces and will be available at an estimated retail price of around 388 yen (tax included).

Choco Pie [Strawberry and Whipped Cream

In the midst of the great changes of the times, we thought that many people might once again appreciate the beauty of Japan's four seasons and the quality of the season, so we developed a "chocolate pie that makes you feel the seasons and colors the feelings of those who eat it. The first product in the series is "Choco Pie [Strawberry and Whipped Cream]," which uses strawberry flavor as a seasonal flavor and fresh cream from Hokkaido as a Japanese ingredient.


Choco Pie [Strawberry and Whipped Cream] is a spring pink chocolate pie. The moist strawberry-flavored cake is covered with strawberry chocolate with a gorgeous aroma that spreads as soon as the individual wrappers are opened, and cream made with rich Hokkaido fresh cream is sandwiched in between.


The pink strawberry chocolate and cake express the sweet and sour fruitiness of strawberries, while the cream expresses the richness of fresh Hokkaido cream, to evoke the sunny feelings of spring. The balance of flavors has been carefully selected so that the deliciousness of the ingredients can be enhanced.

We recommend eating it with hojicha tea. The warm drink will warm the inside of your mouth, and the aroma of strawberries can be felt even more.


The concept behind the packaging is "a chocolate pie that evokes a sense of the season and colors the feelings of those who eat it. The individual packages are designed to evoke Japanese landscapes and patterns.