LAWSON STORE100's private brand "VL (Value Line)" bread is popular for its reasonable price of 108 yen (including tax) per piece. The ranking of the most popular breads sold in 2021 has been announced. The data was extracted from January 1, 2021 to December 31, 2021.

LAWSON STORE100 "Best-selling bread in 2021" ranking, prepared bread category

The best-selling bread in the prepared bread category was "VL Long Sausage Bread (Egg)," with 780,000 units sold during the year. It was closely followed by "VL Long Sausage Bread (Mustard). Both products are very satisfying, with sausage over 20 cm long and almost sticking out of the bread.


The "VL Big Menchikatsu Burger" (No. 3) and "VL Big Steamed Buns" (No. 4) are hearty delicatessen breads with the adjective "big" in their names.

LAWSON STORE100 "Breads Sold in 2021" ranking, Confectionery category

The best-selling bread in the sweet bread category is "VL Butter Flake," which sold more than 1 million units in total during the year. Launched on April 7, 2021, it ranked first despite its short sales period of only about nine months.


VL Bread with Milk (No. 2) was the most popular product until the launch of Butter Flake; VL Mochi Doughnut with Tsubuan (2 pieces) and VL Mochi Doughnut with Cream (2 pieces) were popular for their sticky texture and value for money at 108 yen for 2 pieces; and VL Strawberry Jam & Cream (No. 5) was a popular product that was popular with consumers until the release of Butter Flake. Margarine cobbler".



Purchase the "Top 5 Best-selling Breads of 2021 in the Prepared Bread Category" from February 9 to February 15 and the "Top 5 Best-selling Breads of 2021 in the Confectionary Bread Category" from February 16 to February 22, and receive Ponta points or d-points for each item purchased. plus 10 points as a gift.