Suntory Beverage & Food International will release "Pepsi [raw]" and "Pepsi [raw] zero" as the main products of the "PEPSI" brand on June 22nd. The price of "Pepsi [raw]" is 140 yen for 600 ml, 124 yen for 420 ml, and 115 yen for 340 ml. The price of "Pepsi [raw] zero" is 140 yen for 600 ml, 115 yen for 340 ml, and 340 yen for 1.5 L. All tax excluded.
In order to further pursue the "goodness" that cola lovers demand, we will re-examine the drinking scene and drinking mood of cola users and dig deep. "Pepsi [raw]" and "Pepsi [raw] zero" to be released this time are inspired by voices such as "I want to feel like I'm alive and drink cola in every scene of the day, such as after work." It was developed with the aim of "a super refreshing Pepsi that makes you feel like you are alive."
Cola generally has a unique taste with multiple spices and citrus aromas. This time, we focused on spices in order to aim for "a super refreshing Pepsi that makes you feel like you are alive." We have found that the fresh taste of raw cola spices is maximized by newly blending "raw cola spices" selected from dozens of types of spices and making them by a non-heating method.
As a result, the "feeling of drinking" that comes to you the moment you put it in your mouth is retained, and the "rear squeeze" that you pull after passing through your throat is strengthened, realizing "the highest level of exhilaration in Pepsi history". It is finished in a self-confident work that you can enjoy "reviving goodness".