At each FamilyMart store, a new product in the "New Sensation Cheesecake" series, "Uji Matcha Hirogaru Matcha Cheesecake, which is rich cheese at first but gradually rich in fragrance," will be on sale for 221 yen (238 yen including tax). From April 6th, it will be available at approximately 16,600 FamilyMart stores nationwide.


FamilyMart's original sweets series "New Sense Cheesecake" will be launched in November 2020 with the theme of new taste and texture. Immediately after its release, it became a hot topic on SNS, etc., and in March 2021, it became a popular series with cumulative sales exceeding 10 million units.

The newly released "Matcha Cheesecake" is a baked matcha cheesecake that is a blend of Uji matcha from Kyoto prefecture and cream cheese from Denmark. Rare cheese mousse using Hokkaido mascarpone is layered, and the surface is softly finished with matcha sponge crumb. At the first bite, rich cheese spreads in your mouth, and you can feel the fragrant Uji matcha.