A fish-shaped pie named after April Fool's Day "Poisson Doublel Phrase" will appear in multiple stores under the "Joel Robuchon" brand. Pre-order sales will take place from March 19th to April 1st.

The selling price is 3,300 yen (tax included), and reservations will be accepted from March 15th. Limited to 30 pieces will be handled.

According to Joël Robuchon, April Fool's Day is called "Poisson d'avril" in France. Poisson means fish and d'avril means April. There are various theories about the origin, but one of them is that mackerel can be easily caught in April, so the person who was fed this mackerel on April 1 is called "April fish". In France, it is a traditional practice to eat fish-themed sweets on April 1, and in chocolates and patisseries, fish-shaped chocolates, cakes and pies are displayed in stores. In addition to eating fish-shaped sweets, children also play tricks by secretly sticking fish-shaped paper on their backs.

This time, a crispy fish-shaped pie is decorated with seasonal strawberries and sweet and sour framboise. In addition, under a generous amount of fresh strawberries, almond cream and custard cream are combined with the "Lubab" confiture, which is often eaten in France, to create a well-balanced sweetness and acidity.


The stores are as follows.

・ La Boutique de Joël Robuchon Ebisu Garden Place Store ・ La Boutique de Joël Robuchon Roppongi Hills Store ・ La Boutique de Joël Robuchon Marunouchi Brick Square Store ・ Le Pan de Joël Robuchon Shibuya Hikarie ShinQs Store ・ Le Pan de Joël Robuchon Shinjuku Store / Le Cafe La Boutique de Joel Robuchon Toranomon Hills Store