At each Lawson store in Kanto Koshinetsu, three bread products using Tochigi's proud strawberry "Tochiotome" will be on sale from March 2nd.

Lawson developed and launched products using ingredients produced in Tochigi Prefecture after concluding a comprehensive cooperation agreement with Tochigi Prefecture in 2011. In November and December 2020, a bakery using strawberries from Tochigi Prefecture was launched and was well received by women and men in their 40s and 50s.

"Whipped Anpan (Strawberry Bean Paste)" released on March 2 is a bread made by wrapping milk cream with fluffy strawberry-flavored dough and Tochigi Prefecture strawberry "Tochiotome" puree, which is characterized by its strong sweetness. The price is 130 yen (tax included, same below)


"Twisted Sand Donuts (Whipped with Tochigi Prefecture Tochiotome Strawberry Jam)" released on March 9 is a whipped cream blended with the flesh of Tochigi Prefecture's strawberry "Tochiotome" and sandwiched with fluffy twisted donuts. Strawberry-flavored chocolate is lined. The price is 130 yen.


"Triangle Sand (Vanilla Cream & Tochiotome Strawberry Jam)" released on March 16 is a sweet and sour jam using slightly sweet milk cream and Tochigi Prefecture strawberry "Tochiotome" sandwiched with fluffy sponge dough. The price is 145 yen.