"Frugra Tropical Coconut Flavor" for a limited time

From Calbee's cereal brand "Frugra" series, the spring-summer standard product "Frugra Tropical Coconut Flavor", which is celebrating its 17th anniversary this year, will be released on February 15th. A limited-time product scheduled to end in late August. The price is around 650 yen (tax included).

"Frugra" is a breakfast cereal that you can enjoy a crunchy texture by mixing dried fruits and nuts with granola that is fragrantly baked by mixing grains such as oats, rye, and brown rice with syrup.

"Frugra Tropical Coconut Flavor" was launched in 2004 as the first limited-time flavor of the "Frugra" brand. After that, it is a long-selling product that is released every year as a standard spring and summer product, with repeated renewal of product names and packages. In 2018, the Hawaii Tourism Board recognized the tropical taste and it became a "Hawaii Tourism Board official product". This year, we have decided to add acerola to the toppings and sell it.

"Frugra Tropical Coconut Flavor" is a fragrant and slightly sweet granola baked into coconut milk flavor using 5 types of grains. In addition to large coconut chips, tropical fruit mangoes and pineapples, we are adding new acerola toppings this year. It has a tropical taste with a perfect match of sweetness and acidity.