At "SEGA Taiyaki Ikebukuro", the Taiyaki "Sanrio Character Yaki" in collaboration with Sanrio Character will be reprinted from August 31st. Limited time until September 30th.

"SEGA Taiyaki" is a Taiyaki restaurant operated in cooperation with the Taiyaki specialty store "Yokohama Kurikoan". Several types of Taiyaki are on sale from the popular flavors of "Yokohama Kurikoan", and "Collaboration Taiyaki" that utilizes the titles and characters of games and anime is also being developed.

"Sanrio Character Yaki" was sold from August 2019 to March 2020 and was very popular. This time, two types of original Taiyaki will be released, which are cutely designed with the 1st place "Cinnamoroll" and the 2nd place "Pompompurin" in the "2020 Sanrio Character Award".

"Cinnamoroll grilled (Tochiotome strawberry cream flavor)" and "Pompompurin grilled (pudding cream flavor)". The price is 250 yen each (tax included).

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