Sega Entertainment will sell the baked confectionery "Sonic the Hedgehog Yaki" in the shape of the popular character "Sonic the Hedgehog (Sonic)" from June 26th. It is available at "SEGA no Taiyaki Ikebukuro store" and "SEGA no Taiyaki Akihabara store".



The selling price is 300 yen (tax included, the same applies below), and the flavor is "cheese chili dog". Since the first game was released in 1991, Sonic has sold more than 900 million units worldwide and is one of Sega's representative characters. In addition, "Sonic the Hedgehog", a live-action movie of Sonic in Hollywood, is being screened at movie theaters nationwide.

The menu of "Sonic the Hedgehog Yaki" has been considered many times since the opening of "SEGA Taiyaki" in 2018, but since 2020 will be the "60th anniversary of the establishment of Sega", it will appear as a memorial. It was decided to do.


This will be the first Sega Taiyaki project after the reopening of business on June 12. The "Sonic Original Can Badge" will also be on sale. This is a selling price of 350 yen. The start of sales may be delayed.