A cute box that is irresistible for Scandinavian lovers! Introducing the Scandinavian baked sweets of "fika" that can be bought only at the Isetan Shinjuku store.

What is fika?

A baked confectionery brand launched by Isetan with the concept of Scandinavian confectionery x Scandinavian design x souvenirs. Currently, it is only available at the Shinjuku store and various online shops.

Fika baked goods

All products are in a box with a Scandinavian design. This time, I bought two items, "Halong Lottle (Strawberry)" with jam in the center and "Finska Pinner" with almond flavor. The price for each was 1,080 yen (tax included). There are also assortments.


Hallong Lottle is a moist cookie with plenty of butter. It is characterized by its softness, which can be said to be a last-minute baked confectionery. The ephemeral texture that goes well with the jam that melts and melts is a habit!



In addition to strawberry, there are also apricot and Scandinavian classic lingonberry (bilberry). Each package is also different.



Finscapinner is a fragrant dish with almond powder-filled dough topped with crushed almonds. It has a crispy and light texture like sable. The warm sweetness that melts and spreads is perfect for coffee.



A stylishly designed box with an unfamiliar name. Exciting baked goods are perfect as gifts. If you have a problem with souvenirs in Shinjuku, be sure to check it out!