Eat and compare 7-ELEVEN and Lawson's "Kouign-amann"
Eat and compare 7-ELEVEN and Lawson's Kouign-amann!

Lawson "Kouign-amann with butter"

Lawson's popular sweet bun "Butter-scented Kouign-amann". Lawson's Kouign-amann is a huge hit on the explosive highway, with various flavors such as maple and apple cinnamon.

Lawson "Kouign-amann with butter"
Lawson's "Butter-scented Kouign-amann"

7-ELEVEN "Kouign-amann"

"Kouign-amann" has also appeared from 7-ELEVEN (excluding some areas and stores). So I tried to compare Lawson and 7-ELEVEN's Kouign-amann!

7-ELEVEN "Kouign-amann"
7-ELEVEN's "Kouign-amann"

Looks almost the same

Lawson's Kouign-amann is made by folding butter into a dough that is a mixture of two types of flour and butter, adding butter-filled candy filling, and baking it fragrantly. On the other hand, 7-ELEVEN's Kouign-amann is baked by kneading margarine (with some butter in the raw material) into flavorful wheat flour. The surface is caramel.

By the way, the manufacturers are Yamazaki Baking by Lawson and Garden Bakery by 7-ELEVEN (a company that produces 7-ELEVEN's original bread).

Eat and compare 7-ELEVEN and Lawson's "Kouign-amann"
Lawson (left) and 7-ELEVEN (right)

The size and thickness are almost the same. If you cut it and look at the cross section, it seems that 7-ELEVEN is a little more clogged with dough, but it may simply be an individual value.

Eat and compare 7-ELEVEN and Lawson's "Kouign-amann"
Lawson on the left and 7-ELEVEN on the right

Eat and compare 7-ELEVEN and Lawson's "Kouign-amann"
cross section

There is a difference in taste and texture!

When I try to eat it, the caramelize on the surface is a little harder in 7-ELEVEN. Crispy and slightly heavy chewy. In addition, sugar is sprinkled around it, making it crunchy no matter where you eat it.

7-ELEVEN "Kouign-amann"
7-ELEVEN has a crunchy texture no matter where you eat

7-ELEVEN "Kouign-amann"
Overall sweet tailoring

Lawson, on the other hand, has a crispy, crispy texture around the top and a fluffy center.

Lawson "Kouign-amann with butter"
The middle is fluffy

Lawson "Kouign-amann with butter"
Butter-rich taste

The taste of Lawson may be a little sweeter. I felt that 7-ELEVEN was sweeter. Both have a strong buttery aroma (7-ELEVEN is margarine), but Lawson is a little predominant.

When you warm it up?

I tried to heat it lightly with a toaster.

Lawson's Kouign-amann has a crispy, hard and fragrant texture when the candy filling melts with heat and hardens again. The dough is fluffy and melts in your mouth, so you can enjoy the contrast of the texture even more. However, be careful as the candy will stick to your teeth easily.

On the other hand, 7-ELEVEN has a crispy surface and the layered fabric has a crispy texture, making it look like a croissant. The impression of taste and texture changed a lot just by toasting lightly, but I may prefer to warm both of them ...!

Eat and compare 7-ELEVEN and Lawson's "Kouign-amann"
Both became fluffy when warmed

In conclusion, if you want to enjoy the rich buttery texture, Lawson is recommended, and if you like the sweet, crispy and firm texture, 7-ELEVEN's Kouign-amann is recommended. You can enjoy a different taste when you warm it up, so give it a try!