Echiré Maison du Bourg croissant
The ultimate croissant with all the luxury

"Esile butter" is loved by people for its creamy mouthfeel and mellow scent. Fermented butter from France made in the village of Echiré in the Midwestern part of France.

Echiré Maison du Bourg (Marunouchi, Tokyo) sells such Echiré butter and bread and baked goods made from Echiré butter, where you can line up before the opening in the morning. The croissants here are the finest and most luxurious!

Echiré Maison du Bourg in Marunouchi, Tokyo
Echiré Maison du Bourg

◆ Uses 50% of Esile butter

Echiré butter is used in all products at the store, but among them, "Croissant Echiré 50% Boule" (432 yen, tax included, same below) has a fairly high content of 50% of the raw material, Echiré butter! Two types are available, salted and salt-free.

Echiré Maison du Bourg croissant
Salt-free (left) and salted (right)

Echiré Maison du Bourg croissant
It looks the same, but the taste is clearly different

When you reheat it with a toaster, it feels like it's freshly baked so that butter drips! The buttery flavor that spreads slowly at the moment when it bites. The rich scent of Esile butter fills your mouth, and the richness and umami that exudes as you chew ...!

Echiré Maison du Bourg croissant
The moment you stretch it, the butter is soft ...

Echiré Maison du Bourg croissant
The dough inside stretches tightly

And when it comes to the exquisite firmness of the croissant dough ...! The delicate texture that crumbles lightly, the fluffy texture that embraces plenty of air, and the moist butter-rich mouthfeel. This is the end once you eat it, it's completely devilish food.

Echiré Maison du Bourg croissant
Esile butter to the finish

Both salted butter, which has a moderate saltiness that enhances the taste of butter, and unsalted, which allows you to simply enjoy the deliciousness of wheat and butter, are the best.

By the way, "Croissant Echiré Tradition" (346 yen), which is easy to eat with 38% Echiré butter, is also very popular. Because it is the smallest number, it sells out in the morning.

◆ Bread au chocolat is also delicious

Another thing I would like to recommend is "Pain au Chocolat" (411 yen) with chocolate. The crispy croissant is very delicious with the moist chocolate.

Echiré Maison du Bourg's Pain au Chocolat
Pain au chocolat

When you cut it, the chocolate looks quite small, but in fact, it's surprisingly heavy and has a rich taste, so don't worry. The bitter cacao flavor and subtle sweetness coexist in a well-balanced manner with the butter flavor. Rather, it may become heavier if more chocolate is added.

Echiré Maison du Bourg's Pain au Chocolat
It's a chocolate with a little bit on the bottom, but it has a great presence

Because it is a popular shop, there are many products that sell out quickly, but I definitely want you to try the croissants here (especially 50% boule)! You can also ask in advance if you still have the item you want to buy before visiting.

Echiré Maison du Bourg croissant
If you like butter, eat it once!