Setsubun is a sweet Ehomaki! "Ehomaki cake" from Chateraise--also "Mamemaki Daifuku", which is the image of a demon's gold stick
At each Chateraise store, a roll cake "Ehomaki Cake" for Setsubun will be on sale for a limited time. There are also Japanese sweets "Mamemaki Daifuku" and "Setsubun creative Japanese sweets [Akaoni / Masu / Otafuku]".