Many people think of "miso soup" as a TV commercial featuring a boy with a shaved head. When I see the boy with a shaved head, some people (probably) react with "Oh, Marukome-kun", but it seems that the official sale of the T-shirt and doll of Marukome-kun (Marukome's mascot character) has been decided!



"Marukome T-shirt" is available in two types, white and blue, with the concept of "design that can be used overseas". Orders will be accepted from September 10th, and the price will be 2,500 yen (tax included).

In white, "Marukome-kun" is drawn between the letters "I Love MISO SOUP", and miso soup is designed inside the heart symbol that looks like a bowl!

On the other hand, in blue, "Marukome-kun" with a bowl of miso soup in the right hand is placed in the center, and the words "Yummy!" I will!



This is the "Marukome-kun Doll" that has been used as a promotional tool at various Marukome events. It is made of vinyl material, and by inflating it with air, the cute and adorable "Marukome-kun" will appear. Orders will be accepted from October 1st, and the price will be 1,050 yen (tax included).

In addition to always selling T-shirts and dolls on the company's online shopping site, they will also sell at various event venues sponsored by Marukome, aiming to sell 1,000 "Marukome T-shirts" and 2,000 "Marukome-kun dolls" in the first year. That's right. In the future, he also wants to develop more "Marukome-kun" character goods!

I feel that T-shirts and dolls are likely to sell well, but what happens? I want you to gain momentum and convey the appeal of miso soup overseas!