Look" and "Milky

" - products commemorating the

100th anniversary of the launch of Fujiya's shortcake. The packages feature the 100th anniversary of the launch of Shortcake.

The packaging features a design of "The Taste of Tradition: Fujiya's Shortcake," which was launched in January at Fujiya's confectionery store as part of the "12 Stories of Shortcake" project to commemorate the 100th anniversary of the launch of shortcake. This cake is an image of the old Fujiya shortcakes, which were made with the passion of the company's founder, Rinemon Fujii. This product is packed with Fujiya's confectionery and western confectionery techniques.

Look (100 Years of Shortcake)

Large chocolate pieces inspired by

the

taste of Fujiya's shortcakes. Cut strawberries, cookie dough, and whipped cream are wrapped in milk chocolate. The chocolate is made from 100% freeze-dried strawberries.


The product will go on sale nationwide on Tuesday, November 22, 2022. Estimated price: 216 yen (tax included).

Milky

(100 years of shortcake) bag

Milky that looks and tastes like shortcake

.
Half-and-half milky with pink dough containing strawberry juice and half-and-half milky with white dough containing fresh cream. The appearance and taste are reminiscent of shortcake.


The product will go on sale nationwide on Tuesday, November 22, 2022. Estimated price: 216 yen (tax included).