You can now order food from your favorite restaurant account on Instagram.
This feature was first introduced in the United States and Canada in mid-April as part of an effort to support small and medium-sized businesses affected by the new coronavirus. It has been rolled out in Japan for several days.
Eating and drinking establishments can now use the "Order Food" stamp in Instagram Stories posts and add action buttons to their profile. When an Instagram user taps the stamp or action button, the platform page set by the restaurant will be displayed and the order will be completed. The function can be used by Uber Eats member stores that use Instagram business accounts (free of charge).
Instagram users press the "Order Food" button from the store's account. If you want to share information with your friends and support your favorite eateries, you can also share the "Order Food" stamp that your business added to your Stories post on your account.