Kirin Gogo-no-Kocha Oishii Unsweetened

Milk Tea

"Kirin Gogo-no-Kocha Oishii Unsweetened Milk Tea" will be available from the Kirin Gogo-no-Kocha brand. The product will go on sale on March 7 in 500ml (16.91us fl oz) PET bottles at an estimated price of 160 yen (excluding tax).

Afternoon Tea Oishii Kocha Oishii Unsweetened

Milk Tea

While the market for milk tea in PET bottles and cans is dominated by sweetened milk tea (*), we found that more than half of consumers enjoy milk tea without added sugar at cafes and tea stands. Therefore, we launched the first "Afternoon Tea" unsweetened milk tea from the "Afternoon Tea Oishii Unsweetened" series, which has been selling well. The new product will provide an opportunity for consumers to enjoy unsweetened milk tea as an authentic black tea on a daily basis.

Kirin Gogo-no-Kocha Oishii Unsweetened Milk Tea is made with 10% each of Darjeeling tea leaves, which has a refreshing taste and is also used in "Gogo-no-Kocha Oishii Unsweetened", and Uva tea leaves, which is suitable for milk tea. The result is a refreshing, unsweetened, milk tea that can be enjoyed as milk tea and still tastes great. It can be enjoyed as a refreshing cup of milk tea, and can be enjoyed in all kinds of everyday situations, just like "Afternoon Tea Oishii Kocha Oishii Unsweetened" and "Afternoon Tea Oishii Kocha Oishii Unsweetened Fragrant Lemon".

Intage SRI+ Estimated sales scale of dry tea in 2021 (value) Composition ratio of flavors in milk tea