Haagen-Dazs

Mini Cup "Vanilla" Popularity Ranking of Past Packages

Haagen-Dazs Japan conducted the "Haagen-Dazs Ranking: Which one is my Haagen-Dazs? ～The "Which is My Häagen-Dazs? The results of the popularity ranking of successive generations of Häagen-Dazs Minicup "Vanilla" packages were announced.

Häagen-Dazs Ranking: Which is my Häagen-Dazs?

～ To commemorate the release of the "Haagen-Dazs MUSEUM," a digital content site where visitors can view the packages of products that have been on sale since Haagen-Dazs arrived in Japan in 1984

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the "Haagen-Dazs Ranking: Which is My Häagen-Dazs? Which is my favorite Haagen-Dazs? ～The "Häagen-Dazs Ranking: Which is My Favorite Häagen-Dazs? In this campaign, visitors are asked to choose their favorite mini-cup "vanilla" packages that have been sold in Japan over the years.


The packaging of the Häagen-Dazs Mini Cup "Vanilla" has changed over the years. We asked people to vote for their "three personal favorites" from the successive packages.

No. 1 Mini Cup "Vanilla" package from 2019 to the present

The design expresses the unique experience and value of eating "Vanilla". It combines white to express Haagen-Dazs' commitment to milk and other ingredients, and uses the corporate color burgundy red for the lid and logo.

No. 2 Mini cup "Vanilla" package introduced in 2011

The design is based on a cream color and burgundy red to express the rich, creamy taste that is characteristic of Haagen-Dazs. The Japanese name of the flavors and the logo have been enlarged compared to the design that appeared in 2011 and earlier.

No. 3 Mini cup "Vanilla" package introduced in 2016

Compared to the package introduced in 2011, the design has an elegant impression, expressing the rich flavor of Häagen-Dazs ice cream by using a gradation of burgundy red. An ingenious twist was added to make the flavor names black for better identifiability.

No. 4 Mini Cup "Vanilla" Heart Package (limited time only) Mini Cup "Vanilla" Heart Package (limited time only

) This limited edition package for 2017 expresses the moment of happiness brought by Haagen-Dazs with a heart motif. While using burgundy red as the base color, various hearts of various sizes were scattered all over the package.

No. 5 Minicup "Vanilla" package introduced in 2000

The lid, which was white in the packages that had been available until the 1990s, was changed to gold. The corporate color, burgundy red, was used as the base color to create a luxurious package design.

No. 6 Minicup "Vanilla" package introduced in 2006

Compared to the package introduced in 2000, the proportion of burgundy red was increased. The vanilla icon has been changed to a photo since then, and the current package design has followed.

No. 7 Mini cup "Vanilla" art package introduced in 2020 (limited quantities

) This limited-quantity package was designed by an artist active in the Japanese cultural scene. Inspired by the nature where vanilla grows and its sweet aroma, the package depicts a blissful moment of waiting for the right moment to enjoy Häagen-Dazs "Vanilla" while playing music with the people who live there and enjoying conversation with friends.

No. 8 Mini Cup "Vanilla" package introduced in 1994

Icons have been added to the package design since 1994 to make it easier to identify the flavors.

No. 9 Minicup "Vanilla" package introduced in 1985

The Minicup series was launched in 1985. The package design of the first generation was a white background with a gold lace pattern throughout.

No. 10 Minicup "Vanilla" package introduced in 1991

The first line of burgundy red, the corporate color, was added to the package design.