Takarajimasya will sell "Karamucho Chips Hot Chili Flavor Pouch & Charm SET BOOK," a mook book featuring Karamucho product packaging and a pouch that looks just like the brand character "Hee Grandma. The release date is July 25.

Karamucho Chips Hot Chili Flavor Pouch & Charm SET BOOK

The decision to release a brand mook book from Takarajimasya was made based on the high recognition of Karamucho among people of all ages, the large number of fans, and the strong impact of the product packaging. The first Karamucho brand mook book will introduce the history of the brand and its products sold around the world, and will also include a variety of special items.

The special items include two kinds of "Karamucho" package pouches (chip type and stick type) and a pouch that resembles the brand's character "Grandma Hee". The two pouches are almost actual size and can be opened with hook-and-loop tape just like real snacks, making a big impact. Each pouch also comes with a cute "Hee Granny" charm.

The "Hee Granny" look-alike pouch is a plush pouch that faithfully reproduces even the pattern of her clothes. It has a zipper on the back to hold earphones, accessories, and other small items. The mini caramucho on the charm is a very cute accent.

Sold at bookstores
Karamucho Chips Hot Chili Flavor Pouch & Charm SET BOOK" priced at 1,639 yen (tax included)

Sold exclusively at Lawson, HMV and HMV&BOOKS online
Stick Karamucho Hot Chili Flavor Pouch & Charm SET BOOK" priced at 1,639 yen
Karamucho Hee Granny Pouch & Charm SET BOOK" priced at 2,189 yen