Kirin Beer's "Kirin Honshibori TM Chuhai Lemon Refreshing Shibori (for a limited time)" is available from the "Honshibori TM" brand, which is based on the concept of "Chu-Hi, which is made only of fruit juice and sake and allows you to enjoy the deliciousness of the fruit as it is". It will be released on the 15th of March. Alcohol content is 5%. The price is open.
The "Honshibori TM" brand is made by a simple manufacturing method of "only fruit juice and sake" without adding flavors, acidulants or sugars in order to deliver the deliciousness of the fruit as it is. "Kirin Honshibori TM Chuhai Lemon Refreshing Shibori (Limited Time)", which will be released for a limited time, is characterized by the firm fruit juice feeling of the "Honshibori TM" brand and the refreshing taste of fresh lemons. A refreshing drink made by squeezing fresh lemons for the summer.
The package is designed with the brand logo and fruits at the center, expressing the deliciousness of the "plenty of juice and sake" as it is. By adopting light yellow, which is an image of the refreshing taste and deliciousness of lemon, we differentiated it from the year-round "lemon" and appealed the limited feeling of summer with a refreshing light blue.