JR East Water Business will release "Luxury Vanilla Milk" on March 16th this year as well. Handling at Accure vending machines in Ekinaka of JR East, JR East Water Business mail order, etc. 190g (6.7oz) in a can, the price is 140 yen (tax included).

"Luxury vanilla milk" is a luxurious sweets drink that uses 60% Hokkaido milk. When it was first released in 2016, it became a hot topic for its full-fledged richness and sweetness, and it was a popular product of Ekinaka, which sold more than four times as much as expected.

As a series product, various flavors such as "Matcha", "Chocolate flavor", and "Strawberry mix" have been sold so far, but the plain flavor has a high repeat rate and is most favored by repeaters in the sweets beverage category. Products (from the company's vending machine March-August 2020 POS data). It may be an addictive taste once you drink it.

"Luxury vanilla milk" that you can drink like sweets, when you are a little tired and want to take a break, when you want something sweet, or when you want to refresh your mood, why not take it in your hand.