Fujiya's new format store "milky 70 since 1951" will open in Ginza, Tokyo on March 12. We sell drinks and sweets that mainly have the taste of "milky".

"Mom's taste" familiar "Milky" was released in 1951 and is the 70th anniversary of this year. The store name "milky 70 since 1951" has the meaning of "past and future" that continues to provide new value while valuing the history of "milky" that has been walking for 70 years.

"Nomu milky" is available in hot type and cold type with refreshing sweetness. The lineup includes flavors such as "Nomu milky hot x tea" (330 yen, all including tax) that matches the sweetness and fragrant Darjeeling, and "Nomu milky ice x banana" (380 yen) that goes well with banana sauce. I am.


The cute form of "peko sand" is a sandwich of milky ganache with "peko sable" in the shape of Peko's face. There are 3 types: "Plain", "Amaou Strawberry", and "Raw Caramel" for a limited time. The price is 250 yen each.


"Premium milky soft serve" is a rich soft serve ice cream that uses milk from Iwate prefecture and has more fresh cream than the conventional "milky soft serve" sold at some Fujiya pastry shops. The price of the cup is 300 yen. Plus toppings that go great with fruit puree and sauce in a dropper are also available.

An open commemorative project and a "milky 70" limited project are also held. A stamp rally will be held to present a "Smile Switch original tote bag".

store information

Store name: milky70 since1951 Sukiyabashi store Address: 4-2-12 Ginza, Chuo-ku, Tokyo Ginza Crystal Building 1F
Opening date: March 12, 2021 Business hours: 11:00 to 20:00